On a Monday, a blazing hot summer sky ripped open with explosions, the symbolic fires of war lighting up peaceful landscapes filled with the aromas of hot dogs and warm beer. Such began a week of paradox in the world of football.
The business week began on Tuesday with unprecedented optimism in the ongoing lockout talks. The true leaders of each camp had taken over talks from the lawyers, who speak only in fire and brimstone, and the framework of a deal seemed to be in place.
The formula suggested last month by the players, which ties their take to the concept of “all revenue,” instead of “adjusted revenue,” is a simple and reasonable one that should appeal to both sides. Rather than squabble over an altered business model, cost credits or whether owners should open their books, the all-revenue approach frees up the respective parties to craft a cut-and-dried, mutually beneficial business partnership.
As Mike Silver suggested, all the owners and players had to do at this point was forget about the squabbling of the last four months, and "hug it out."
However, the concept of "all revenue" is a decidedly tricky one for Goodell and his 32 bosses, especially those like Jerry Jones and Daniel Snyder who specialize in creating new revenue streams that sit outside the revenue sharing model -- and sit outside the purview of their fellow owners.
As the financial stakes grow higher, even simple solutions are far from simple to execute.no comments